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Toolkits

Reusing the news

This resource, part of the Media relations toolkit, provides examples of ways to reuse positive news coverage and respond to negative news coverage.

Emily Bigger Tue, 10/02/2018 - 10:53
Planning media relations throughout the year

This resource, part of the Media relations toolkit, provides a brief calendar of holidays, anniversaries, and other observances that can be used as angles for talking about prevention.

Emily Bigger Tue, 10/02/2018 - 10:51

Contributing to news coverage

This resource, part of the Media relations toolkit, explains how to use editorial pages, opinion pieces, and letters to the editor to bring attention to issues related to sexual violence prevention. It also includes a sample letter to the editor.

Crafting a media advisory to engage journalists

This resource, part of the Media relations toolkit, explains the difference between a media advisory and a press release, provides tips on distributing a media advisory, and includes a sample media advisory.

Emily Bigger Tue, 10/02/2018 - 10:40
Writing a press release to create news

This resource, part of the Media relations toolkit, explains the purpose of a press release, lists tips to keep in mind while writing one, and concludes with a sample press release.

 

Emily Bigger Tue, 10/02/2018 - 10:36
Preparing for an interview

This resource, part of the Media relations toolkit, provides step-by-step instructions on how to prepare for and complete an interview with a member of the media.

Emily Bigger Tue, 10/02/2018 - 10:34
Media relations toolkit

This resource is comprised of tools to help build relationships with journalists and inform news coverage about sexual harassment, abuse, and assault. Tools include an Introduction, Preparing for an interview, Writing a press release to create news, Crafting a media advisory to engage journalists, Contributing to news coverage, Planning media relations throughout the year, and Reusing the news.

The toolkit is a companion piece to Moving toward prevention: Reframing sexual violence.

Emily Bigger Tue, 10/02/2018 - 10:17