Announcing the 2017 Sexual Assault Awareness Month Theme: Engaging New Voices

During Sexual Assault Awareness Month survivors and advocates engage the greater community in prevention efforts. We know that one month isn’t enough to solve the serious and widespread issue of sexual violence. But the attention April generates is an opportunity to energize and expand prevention efforts. There’s no better way to expand the scope of SAAM than by reaching out to a broader audience.

That’s why Engaging New Voices is the theme of the 2017 SAAM campaign. Because we can’t reach everyone. But we can identify key leaders who will -- leaders whose influence is necessary in achieving cultural change not just in April, but all year long.

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Engaging New Voices

We’re calling upon the following groups to get engaged:

  • Members of Greek life
  • Coaches
  • Fathers
  • Faith leaders

The successes of past SAAM campaigns demonstrate that we’re strongest when we raise our voices together. This April, these new audiences will join us, ensuring our reach will be more powerful than ever.

Resources

Resources for the Engaging New Voices campaign will be specific to each audience. They will help these groups identify how to shape the values of those they influence. The resources will empower individuals with clear steps on how to take action immediately. In addition to resources for groups listed above, we’ll also have materials for community members and survivors. Ultimately, the goal of all resources will be the same: to put an end to attitudes that support violence.

The Next Six Months

Over the next six months we’ll be releasing materials including share graphics, contests, and a promotional video in addition to the resources mentioned above. We’re also excited to be developing materials for the Spanish language SAAM campaign.

Check back here and follow us on Facebook and Twitter, #SAAM, for updates. We look forward to seeing how we can all engage new voices and bring about real change this April!