Sexual Assault Awareness Month Campaign Guide Campaign Theme - Embrace your Voice How we talk about sexual violence matters. When we reflect on and change how we think and talk about the issue, we can create a culture of respect, equality, and safety. There are many ways to embrace one’s voice, from voicing your support for survivors to speaking out against victim blaming. This campaign provides the resources needed for individuals to take actionable steps toward ending sexual violence. And it starts with recognizing the power of one’s voice. Day of Action - Tuesday, April 3, 2018 On this day we’re calling on everyone to take action to end sexual violence. Through coordinated planning of special events, advocates across the country can raise awareness and harness media attention around sexual violence prevention. Learn more ways to get involved on the Day of Action at www.nsvrc.org/saam/about/day-of-action Campaign Resources and Merchandise Visit bit.ly/NSVRCstore to order palm cards and other SAAM merchandise Embrace Your Voice palm card: This four-panel, fold-up palm card provides concrete examples of things you can say to show that you believe and support survivors. Everyday Consent palm card: This four-panel, fold-up palm card includes examples of ways you can practice consent in everyday situations. Healthy Communication with Kids palm card: This four- panel, fold-up palm card describes how you can respect the choices and boundaries of children in your life. Understanding Sexual Violence palm card: This four- panel, fold-up palm card covers the basics, including definitions, statistics, and common victim reactions. Free resources are available online at www.nsvrc.org/saam such as a campaign and event planning guide, a printable poster, sample letters to the editor, and more! How we talk about sexual violence matters. Picture of a teal sticker that says 'End Victim Blaming' Sticker: Show the world you’re on a mission to end victim blaming with this high-quality sticker. Pictures of temporary tattoos that are teal ribbons Temporary Tattoos: Available in both the teal ribbon “Believe Survivors” design and an LGBTQ+ rainbow design. Picture of the front and back of a grey v-neck shirt that says'Your voice has power' on the front and 'Ask for Consent, Respect boundaries, Believe survivors' on the back. T-shirt: This gray, cotton-polyester blend shirt is available in a V-neck cut in sizes XS - 2XL and crew neck in sizes XS - 4XL. Picture of a black tote bag that has a floral print and says 'Believe Survivors' Tote bag: This sturdy canvas bag’s floral design encourages others to “Believe Survivors.” Social Media Toolkit Social media is a great way to embrace and amplify your voice this April and encourage others to do the same. Graphics NSVRC has free graphics available to use on your social media platforms such as: • Shareable graphics • Profile pictures • Cover photos • Infographics Twitter is an ideal platform to post a high volume of educational and awareness messages about SAAM throughout the month. Tip: use a scheduling tool like Buffer or Hootsuite to schedule posts ahead of time to keep the message of SAAM going throughout the month. #SAAM Use #SAAM in all SAAM-related posts and search the hashtag to retweet and amplify other coalitions, centers, or individual efforts. Twitter Chats Host your own Twitter chat to engage and educate your followers. Here’s how: • Pick a day and time to hold your chat and promote it. • Allot about an hour for the chat. • Create a list of 5-10 questions, such as, “What does enthusiastic consent look like to you?” • Use a specific hashtag for your chat and include it with your questions and have participants include it with their answers. • Start questions off with Q1., Q2., etc. to keep the chat organized. • Retweet answers to your questions to amplify the voices of those participating. Facebook Think of ways you can ask your Facebook audience to get engaged in person or online. For instance, you could encourage your online audience to share your message supporting survivors on the Day of Action. Facebook Events Create a Facebook event to promote interest in your SAAM events. Tip: Brainstorm ways to engage attendees before the event by posting articles, questions, and share graphics in the discussion portion of the event page. Facebook Live Utilize the Facebook Live feature by streaming your SAAM event to your Facebook audience as it’s happening. Instagram - #30DaysoFsaam Contest The 30 Days of SAAM photo contest on Instagram engages individuals and organizations in a fun and creative way. How to participate: • Follow @NSVRC on Instagram to get daily prompts. • Respond to the prompt with a photo using #30DaysofSAAM and tag @NSVRC. • Check NSVRC’s account at the end of each week in April to see if you’ve been chosen as a finalist or winner. • Winners will receive a prize pack of SAAM merch. Your voice is powerful and necessary in this conversation. Sample Posts General April is Sexual Assault Awareness Month. This year, we’re focusing on how everyone can embrace their voice to become agents of change. Learn more: www.nsvrc.org/saam #SAAM Embrace Your Voice Learn how you can embrace your voice this April to help prevent sexual violence: www.nsvrc.org/saam #SAAM How you talk about sexual violence matters. Find out how you can embrace your voice and send the message that you believe and support survivors: www.nsvrc.org/saam #SAAM Chances are someone in your life has experienced sexual violence. The way you speak about the issue can make a big difference to them. #SAAM Everyday Consent Consent isn’t just a crucial part of sexual interactions — you can practice consent in everyday situations. #SAAM Practice everyday consent by demonstrating that you respect personal and emotional boundaries. For instance, ask for permission before sharing photos of someone online. #SAAM Healthy Communication with Kids Help the children in your life feel safe by letting them embrace their own voices and make choices about their bodies. #SAAM Kids shouldn’t be forced to hug an adult. Talk with family members and friends about other ways to greet or say goodbye that respect children’s boundaries. #SAAM Understanding Sexual Violence Use your voice to set the record straight on sexual violence. Learn the facts here: www.nsvrc.org/saam #SAAM People of any age, gender, race, religion, sexual orientation, or social status can experience sexual violence: www.nsvrc.org/saam #SAAM Beginner’s Guide to SAAM Event Planning Blog Series This blog series, intended for first-time planners, is full of tips and tricks for planners of all experience levels. Topics covered include: Sexual Assault Awareness Month Event Planning 101 6 SAAM Events to Inspire Your Planning Efforts Planning a SAAM Event on a Budget Embrace Your Voice as a Leader This SAAM SAAM Event Ideas for Your Community How to Engage Your Campus in SAAM Movies to Screen During SAAM How Social Media Can Amplify Your SAAM Message Using “Embrace Your Voice” In Your SAAM Event Planning Overview of SAAM Campaign Resources Check out the blog series at bit.ly/SAAMBlogSeries Spanish Language SAAM campaign Coming soon: Our first-ever prevention campaign materials created in Spanish for and by the Latin@ community. Proximamente: Materiales de nuestra primera campaña de prevención creado por Latin@s en español para nuestra comunidad Latin@ y Latinx. © 2017 National Sexual Violence Resource Center. All Rights Reserved.