SAAM Social Media Toolkit You can use social networking sites like Facebook, Twitter, YouTube, Tumblr, Instagram and Pinterest to engage online communities in sexual violence prevention. Social media tools can help spread awareness and advocate for social change. These posts can help you start the conversation. Facts about youth and social media Social media is an essential tool for reaching teens and young adults. Why? Here are some facts about social media: • 81 percent of teens 13-18 participate in social media • The largest group of social media users are those ages 18-29. • Research shows that 94% of these teens (age 13-18) are using Facebook, 26 percent are using Twitter, 11 percent are using Instagram, and 5 percent are using Tumblr. • The typical teen (13-18) has 300 Facebook friends and 79 Twitter followers. Stats from Teens, Social Media, and Privacy a report from The Pew Research Center's Internet & American Life Project: http://www.pewinternet.org/Reports/2013/Teens-Social-Media-And-Privacy/Summary-of-Findings.aspx Social Media 101 What is a hashtag? Hashtags highlight important words or concepts on social media. Adding a # at the beginning of the word makes it easy to search on social media. We use #SAAM to connect all SAAM related posts with others doing social activism in April. On Twitter, the top 10 hashtags at that moment are highlighted. You can use hashtags on Twitter, Instagram, Pinterest, Tumblr, and Facebook. Facebook Facebook is the most widely used social media platform. over 800 million users post on Facebook to stay connected with friends and family. For SAAM it is a great way to connect with users of all ages. Encourage interaction by asking questions, sharing photos and links, and inviting users to your SAAM events. In best practice, one to three posts per day is more than enough to get your messages to your friends. Twitter Twitter is the second most popular social media platform. This is a great way to get short, up to the minute updates from whoever you choose to follow. 40 percent of Twitter users do not tweet themselves, and only follow information. The use of hashtags is most popular in Twitter, making it easy to jump on or start trends. Publicly communicate with your local representatives to bring attention to your issue. Tumblr Tumblr consists of short blog entries, pictures, links, and videos. Follow whatever interests you, and tag your posts with hashtags so users can find you. Post as frequently as you like. Some users post once a week and some post many times a day. Re-blogging posts is a great way to gain followers. Instagram Instagram is a photo app that allows users to follow others and see their pictures. This can be used during SAAM to create and share images from events and highlight your campaign. Use this tool to encourage creativity, especially from teens. Don’t forget to have users add your hashtags so you can track their photos. SAAM Social Media Highlights -Day of Action! SAAM launches on April 1. Use tweets, posts and status updates to share the work about #SAAM. -Tweet about it Tuesdays! Join us on Twitter for an hour-long town hall discussion every Tuesday in April. For more information, visit: www.nsvrc.org/saam. -Download a SAAM background, add a teal ribbon or SAAM logo to your online profile or website. Participate this April -International Anti-Street Harassment Week: March 30-April 5 #EndSH -International Day Against Victim-Blaming: April 3 #IDAVB #Apr3 #EndVictimBlaming -National Crime Victim’s Rights Week: April 6-12 #NCVRW #NVRW 2014 -Denim Day: April 23 #DenimDay Find us online Facebook: www.facebook.com/nsvrc Twitter: www.twitter.com/NSVRC YouTube: www.youtube.com/nsvrc Pinterest: www.pinterest.com/nsvrc Instagram: www.instagram.com/nsvrc/ Tumblr: www.nsvrc.tumblr.com/ SAAM Blog: www.nsvrc.org/blogs/saam Start the conversation on Facebook • April is Sexual Assault Awareness Month! Check out the 2014 campaign: Your Voice. Our Future. Prevent Sexual Violence and get involved www.nsvrc.org/saam • Healthy sexuality is a vision to end sexual violence. Use your voice to support healthy adolescent sexuality www.nsvrc.org/saam • What are you planning for SAAM? Share your Sexual Assault Awareness Month events at www.nsvrc.org/calendar • You can be an agent of change! How are you engaging with youth in your community? www.nsvrc.org/saam • Build community partnerships for SAAM and all year long! Learn how: www.nsvrc.org/saam • Engage with youth in ways that play to their strengths! Learn more about Your Voice. Our Future. Prevent Sexual Violence 2014 campaign www.nsvrc.org/saam • Creating a vision for social change can inspire us to act in powerful ways. What are you doing for SAAM? • Tips for talking about healthy sexuality: www.nsvrc.org/saam • Get the latest info at the SAAM blog: www.nsvrc.org/blogs/saam • Learn how to support healthy adolescent sexual development www.nsvrc.org/saam • Engage with youth as equals. Download helpful resources for adults to support our teens. www.nsvrc.org/saam • Healthy sexuality is more than sex. This April, let’s talk about the emotional, physical, cultural and social parts of sex. www.nsvrc.org/saam • Use your voice to proclaim a future of healthy adolescent sexuality and engaging youth! www.nsvrc.org/saam • Tips for partnering with youth-serving organizations: www.nsvrc.org/saam • It’s time…to talk about it! Your Voice. Our Future. Prevent Sexual Violence www.nsvrc.org/saam • Share moments from your Sexual Assault Awareness Month events. Post your photos share with us on Instagram: • Get some gear. Spread the word. It’s Sexual Assault Awareness Month! S Shop www.nsvrc.org/saam • Help get the word out about Sexual Assault Awareness Month and healthy sexuality with a Letter to the Editor! Sample at: www.nsvrc.org/saam • Find bilingual Sexual Assault Awareness Month resources at www.nsvrc.org/es/saam • ¡Es hora de hablar! Mes de conciencia sobre la agresion sexual. www.nsvrc.org/es/saam • Your voice can make a difference, learn how: www.nsvrc.org/saam Daily posts for social networking sites Thirty days. Thirty posts. Join us in the spreading the word online about Sexual Assault Awareness Month. Here are suggestions for daily posts during April: April 1, 2013 It’s Sexual Assault Awareness Month. www.nsvrc.org/saam Today = #SAAM Day of Action! It’s time to talk about it. Ur voice, our future. April 2, 2013 April = Sexual Assault Awareness Month #SAAM! See what we’re talking about at www.nsvrc.org/saam & www.nsvrc.org/es/saam #TweetAboutIt April 3, 2013 Use your voice to shape our future. Sign a #SAAM proclamation & declare it’s time for change! www.nsvrc.org/saam #TweetAboutIt April 4, 2013 #SexualAssault Awareness Month #SAAM focuses on #HealthySexuality & #youth! For outreach & event ideas, visit www.nsvrc.org/saam April 5, 2013 Do u have #youth in your life & want to know more about #SAAM? Check out these tips for becoming an adult ally: www.nsvrc.org/saam April 6, 2013 #SAAM is making the connection! Understanding healthy development supports healthy #teens. For resources, visit www.nsvrc.org/saam April 7, 2013 Ur voice. Our future. Here’s best practices for engaging #youth as partners in preventing #SexualViolence. www.nsvrc.org/saam #SAAM April 8, 2013 Get some gear to help spread the word about Sexual Assault Awareness Month! Shop #SAAM www.nsvrc.org/saam April 9, 2013 April = #SexualAssault Awareness Month #SAAM. For resources like an overview of #adolescent sexual development, visit http://www.nsvrc.org/saam April 10, 2013 Start talking about healthy development & relationships. We have free #SAAM resources to help start the converation. www.nsvrc.org/saam April 11, 2013 It’s time ... to talk about it! #SexualAssault Awareness Month #SAAM focuses on #HealthySexuality & #youth! Visit www.nsvrc.org/saam April 12, 2013 ¡Es tiempo de hablar! Tu voz es nuestro futuro. Prevengamos la violencia sexual. #SAAM www.nsvrc.org/es/saam April 13, 2013 Help get the word out about Sexual Assault Awareness Month! Write a Letter to the Editor for #SAAM. Sample at: www.nsvrc.org/saam April 14, 2013 U can support #healthy development & relationships for #youth. Learn what u can do to #prevent #SexualAbuse. www.nsvrc.org/saam #SAAM April 15, 2013 We’re in the midst of #SexualAssault Awareness Month. What are you doing for #SAAM? #TweetAboutIt & tell us. Info: www.nsvrc.org/saam April 16, 2013 Check out the #SAAM #blog for the latest on #SexualAssault Awareness Month. Read it at http://www.nsvrc.org/blogs/saam April 17, 2013 Usa tu voz para tener un impacto en nuestro futuro #SAAM www.nsvrc.org/es/saam April 18, 2013 How do u engage #youth? Share your tips for starting the conversation about #prevention & engaging #bystanders! #SAAM #TweetAboutIt April 19, 2013 How have you participated in #SexualAssault Awareness Month events? Share your #SAAM photos! Email: resources@nsvrc.org April 20, 2013 Post photos & videos from your #SexualAssault Awareness Month events to our @YouTube channel at www.youtube.com/nsvrc #SAAM April 21, 2013 Find free #bilingual #SexualAssault Awareness Month resources at www.nsvrc.org/es/saam #SAAM April 22, 2013 It’s #SAAM. Learn how to keep the conversation going on social media, visit www.nsvrc.org/es/saam for details. April 23, 2013 Learn more about #consent, #respect & talking about what u need & want. Download free #SAAM resources: www.nsvrc.org/saam April 24, 2013 It’s time to spread the word about #SAAM! Tweet us ur pic w/ ur #teal ribbon & tell us how ur voice is shaping our future. #TweetAboutIt April 25, 2013 U can support #healthy #youth development. Learn the facts, create safe spaces & #prevent #SexualAbuse. www.nsvrc.org/saam April 26, 2013 Show your support for #SexualAssault Awareness Month #SAAM! Download a free #teal ribbon: www.nsvrc.org/saam April 27, 2013 ¡Es hora de hablar! Mes de conciencia sobre la agresion sexual. #SAAM www.nsvrc.org/es/saam April 28, 2013 See who is using their voice to improve the future. Check out this year’s #VisionaryVoice award honorees. www.nsvrc.org/saam #SAAM April 29, 2013 #Healthysexuality is more than sex. Learn more about #SAAM, #youth & #prevention at www.nsvrc.org/saam April 30, 2013 #SexualViolence #prevention doesn’t end in #April. Continue to use ur voice to change our future #TweetAboutIt #SAAM www.nsvrc.org/saam Twitter hashtags #SAAM #youth #HealthySexuality #TweetAboutIt #SexualAssault #prevention