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SAAM 2015 How to create a campaign

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SAAM 2015 How to create a campaign coverThis publication explains how to plan an effective prevention campaign for Sexual Assault Awareness Month. It outlines the planning process for social marketing campaigns that aim to change behaviors. It is part of the 2015 Sexual Assault Awareness Month (SAAM) resource kit.

Topic Prevention, Primary and Secondary (K-12) Education, Sexual Assault Awareness Month, Health and Medicine, Sexual Violence