Getting your campaign started

Now that you have given some thought to the goals for your SAAM events, start thinking about how you will make them happen. See the tips below to get started on your prevention campaign. You can also check out the 2017 Campaign Resources

Menu: Logistics, Messaging, Resources

 

Logistics

Choose a location

Where you hold an event is important. Things to consider:

  • What is the cost of the space and does it match your budget? Are partners willing to donate space?
  • Is the location central in your community? Make it easy for people to get there. 
  • Does your location match with your goals? Do you want to be highly visible to catch attention? Is it better to have a quieter space for learning and reflection? 

Contact partners and allies

  • As you plan, develop a list of potential and existing partners.
  • Call them, ask to meet, and let them know how much you value them.
  • Talk to them about your goals. Listen to their ideas and make changes where it works.
  • Ask for their help and support to make your event a success.

 

Messaging

Develop your messaging

Think about how you want your community members to learn about your event. Any message about your event should reflect your goals and your program’s mission. Network for Good suggests using the CRAM approach to developing your message:

C- Connect to something your audience cares about. 

Example: We all want safer campuses.

R-Offer a reward for taking action.

Example: Getting involved in SAAM can help make our campus safer. 

A-Have a clear call to action in your message.

Example: Join us at the rally on Thursday in the quad. 

M-Make it memorable

Example: It’s time to act! Safer campuses. Brighter futures. Prevent Sexual Violence.

Spread the word 

In your planning, remember that there are three kinds of platforms for delivering your messaging:

  • Leased messaging space: These are tools and platforms that belong to someone else and you purchase time on. This includes ad space, billboards, television and radio promotion, and corporate or business sponsorships.
  • Owned messaging space: This includes the communication media that you own—your website, your publications, your business cards and pamphlets. It’s anything that you can put your label on, write, rewrite, or design. 
  • Earned messaging space: Your earned messaging space is where you carve out the space to talk about your issue. This can be in-person, when you have conversations with community members or make announcements at meetings. It can also happen online by regularly posting to social networks and creating a community of followers. The goal is to get other people talking about your message too. 

You will have a wider reach for your SAAM message with more earned messaging space. You can do this by:

  • Engaging with members of the local media. Educate local editors and reporters on the challenges, impacts and ethics of reporting on sexual violence. Regularly submit letters to the editor and press releases. 
  • Building a social networking presence. Build a community of social (media) activists, using the ripple effect to help grow your message. Check out the social media toolkit.
  • Framing your conversations positively and consistently. Make sure that the messages you send about sexual violence reinforce social justice, promote healing, and build a culture of care for all survivors.

 

Resources to help make it happen 

How to create a campaign

This publication explains how to plan an effective prevention campaign for Sexual Assault Awareness Month. It outlines the planning process for social marketing campaigns that aim to change behaviors.

Event planning guide

This events list provides descriptions of Sexual Assault Awareness Month events and activities. Activities are organized by event goal: awareness, fundraising, healing, community engagement, public policy, and sexual violence prevention.

Centers for Disease Control and Prevention (CDC) Gateway to Health Communication & Social Marketing Practice

The CDC provides tools to help you learn the basics of health communications. Use this information to choose your audience. You can view the CDC’s health campaigns. Also see the CDC’s violence prevention page.

Clear & Simple: Developing Effective Print Materials for Low-Literate Readers

Learn how to effectively reach adults with low literacy levels. Use the guide to help with print campaign materials. Plainlanguage.gov also gives tips, tools, and examples of easy-to-understand writing.

Pink Book - Making Health Communication Programs Work (Planning Section)

The planning section discusses questions to ask and answer, planning steps, and common myths and misconceptions about planning, among other topics. 

University of Kansas Community Tool Box

Check out tools for community-based programs looking to increase their impact. See their graphic on evidence-based practices. It can help you to learn more about effective organizations. Use the “Solve a Problem” page to troubleshoot specific issues with a campaign or program.


 

 

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