Evaluating your SAAM Campaign

Evaluation is important for any public education campaign. Some simple ideas for evaluation include:

  • Keep track of the number brochures you hand out
  • Count how many times a PSA was shown
  • Note an increase in requests for services or programs after your campaign

Collecting this kind of information can help shape future campaigns. It can also help you make good decisions about where to put your time and energy. If something isn’t working, plan something different for next year’s campaign.

It’s helpful to compare your audience’s knowledge and awareness before and after the campaign was launched. Conducting a pre- and post-campaign survey is one way to determine effectiveness. Connect with experts in your community who may be willing to volunteer.

Also see the pages on Planning your campaign and Making your campaign happen

Additional Resources

CDC Program Evaluation Resource Collection
These tools can be used alone or with resources from the CDC’s Gateway to Health Communication & Social Marketing Practice. It  includes step-by-step manuals, help with logic models, and many other resources.
CDC Understanding Evidence Collection
This collection includes a framework for thinking about evidence, Understanding evidence part 1: Best available research evidence: A guide to the continuum of evidence of effectiveness, and a continuum of evidence chart
Evaluating Sexual Violence Prevention Programs: Steps & Strategies for Preventionists 
This interactive course looks at the basics of evaluating prevention programs. 
The Evaluation Exchange
This resource looks at evaluation strategies for policies and programs. It has a special focus on children, families, and communities.
The Evaluation of Campus-Based Gender Violence Prevention Programming: What We Know about Program Effectiveness and Implications for Practitioners
This paper examines research on gender-violence prevention programs at colleges and universities. Readers will see different models for programming and practice.
Innovation Network
Innovation Network is a nonprofit evaluation, research, and consulting firm. It offers tools to help nonprofits and funders. The “Point K” page includes an organizational assessment tool, logic model builder, and evaluation plan builder.
Measuring Violence-Related Attitudes, Behaviors, and Influences Among Youths: A Compendium of Assessment Tools - Second Edition
The CDC provides tools for:
•    Attitude and belief assessments, 
•    Psychosocial and cognitive assessments, 
•    Behavior assessments, and 
•    Environmental assessments.
Pennsylvania Coalition Against Rape’s Assessing Campus Readiness Manual 
This manual looks at a campus-wide approach to sexual violence. It explores topics such as evaluating efforts, partnering with campus leaders, assessing campus readiness, and educating campus leaders.
Technical Assistance Guide and Resource Kit for Primary Prevention and Evaluation
This manual introduces basic concepts related to the primary prevention of sexual violence and includes basic steps for evaluating programs.
Robert Wood Johnson Foundation Guide to Evaluation Primers
This 43-page report looks at 11 handbooks and primers on program evaluation. All of the resources are for beginners.
Tri-Ethnic Center’s Community Readiness Assessment Resources 
This resource looks at the community readiness model. It assesses how ready a community is to address a particular issue. This resource collection includes a summary of the community readiness model, a community readiness presentation, and a list of community readiness publications.
Tweetreach can help you evaluate how many users are seeing your tweets. Both free and for-pay services are available for this service. 
University of Kansas Community Tool Box
This resource helps community-based programs looking to increase their impact. Use the “Solve a Problem” page to troubleshoot specific issues with a campaign or program.
W.K. Kellogg Foundation Evaluation Handbook
This handbook discusses preparing for an evaluation, designing and conducting an evaluation, and communicating findings and using results.




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