2013 SAAM Campaign

Healthy Kids

The 2013 SAAM campaign focused on healthy sexuality and child sexual abuse prevention. Adults, communities, and organizations can identify risk factors, support healthy boundaries, and challenge negative messages. These actions prevent sexual abuse against children. 

It’s time to start talking about healthy childhood development to prevent child sexual abuse. 

Resources, Planning tools, graphics, Media


Healthy Childhood Sexual Development Resources

An overview on healthy childhood sexual development

This tool provides an overview of healthy childhood sexual development by exploring age-appropriate behaviors and skills and information on supporting healthy development. 

Resource for community members

This tool focuses on how all adults in a community can support child sexual abuse prevention efforts and promote healthier environments for children. 

Resource for parents

This tool explores how parents can better understand healthy childhood development, create safe environments, and support the children in their lives.

Exercise: Talking to your child

This exercise focuses on increasing a parent’s comfort and knowledge when talking to their child about sex. 

Resource for advocates, educators, and preventionists

This tool equips leaders and partners in sexual violence prevention to understand healthy child sexual development and engage adults in promoting healthy development and skills. 

SAAM 2012 campaign resources

Resources from SAAM 2012 campaign provide an overview of healthy sexuality as an approach to sexual violence prevention. Use these tools to learn more about healthy sexuality and as a foundation to your campaign.

The NSVRC Child Sexual Abuse Prevention: Information Packet provides a comprehensive overview, resources, and research to support prevention efforts. 


Planning tools

These materials support planning, outreach and participation in Sexual Assault Awareness Month campaigns. 

Event ideas for Sexual Assault Awareness Month (SAAM)

Suggestions for April and the SAAM Day of Action: Tuesday, April 2, 2013

Tips for creating a campaign

Learn how to plan an effective prevention campaign


A customizable proclamation for your community

Tips for partnering with youth-serving organizations

A fact sheet on sexual violence prevention and healthy sexuality for youth-serving organizations like camps, church groups, and daycares. 

Tips for parents/caregivers

A fact sheet on sexual violence prevention and healthy sexuality for parents and other adults who provide care to young people. 

Tips for health care professionals

A fact sheet on sexual violence prevention and healthy sexuality for medical staff and other healthcare professionals. 


Campaign visuals

The NSVRC provides free downloads graphics, art and visuals of the Sexual Assault Awareness Month campaign. 

SAAM Logo Download English Logo
SAAM en espanol logo


Download Spanish logo

Download English Slogan Logo


Download Spanish Slogan Logo


For more file downloads of campaign logos, visit SAAM Graphics


Media Activism

Daily posts for Twitter & Facebook

Explore how social media tools can help spread awareness and advocate for social change. 

Letter to the Editor

A sample Letter to the Editor template for a healthy childhood sexual development for sexual violence prevention. 

Media Packet

Reporting on sexual violence is a difficult task and we appreciate the media’s commitment to doing so with integrity. The NSVRC created a packet for journalists about reporting on sexual violence.


For additional campaign planning tools and tips, join the conversation at the SAAM blog. To request a resource CD, join our mailing list by contacting resources@nsvrc.org. Many resources are also available in Spanish.



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