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Reaching Latino Victims of Sexual Violence: A Marketing Toolkit

(Pennsylvania Coalition Against Rape, 2007)

This toolkit provides an overview of one communities work to create a Latino public awareness and outreach campaign. It provides an overview of the research that informed the approach, the five radio spots that were developed, including their scripts, and tips for adapting this campaign.

http://www.pcar.org/sites/default/files/file/TA/SARCC_toolkit.pdf