Decide To End Sexual Violence! Becomes the National Slogan For Increasing Awareness and Action to End Sexual Violence

FOR IMMEDIATE RELEASEAugust 1, 2002Contact: Susan Lewis1-877-739-3895 Ext 102Decide To End Sexual Violence! Becomes the National Slogan For Increasing Awareness and Action to End Sexual Violence (August 1, 2002) The National Sexual Violence Resource Center (NSVRC) announces the winning slogan for its 5-year interactive Sexual Assault Awareness Campaign. Contest judges chose "Decide to End Sexual Violence!" because of its positive and empowering tone, and its call for responsible action. Karen Baker, Project Director of the NSVRC explains that many agencies and organizations across the nation strive to raise awareness of this horrible social problem and often with limited success. The idea for a slogan that can be used by the entire anti-sexual violence movement grew from the notion that a more unified voice would increase awareness of sexual violence. Baker says, "If we continue to use and reuse some of the same words, the message will begin to have impact." She continues that sexual violence is a devastating problem that affects all of us, and all adults must take responsibility for eliminating it. The NSVRC contest judges, from across the country, chose this slogan particularly because it requires attention, thought and involvement from the reader. Baker explains "raising awareness of sexual violence takes many voices and continued efforts, but ending sexual violence requires moving past awareness to responsibility and then to action. This slogan works so well because it moves in a positive way to increase awareness and to empower us to action." Baker adds that the NSVRC hopes local and state agencies across the nation will use this slogan either separately or by adapting it to their own campaigns. She says "the slogan is simple, short and powerful, but lends itself well to additional tag lines. According to Baker, the idea of a sustained campaign with some nationwide collaboration rests upon recognition that the anti-sexual violence movement is innovative and creative. As this slogan is used across the country, the NSVRC will incorporate feedback and ideas to help to promote sharing of ideas and a more unified voice. The winner of the slogan contest is Arlene Averill of the Vermont Network Against Domestic Violence and Sexual Assault. The NSVRC is a Project of the Pennsylvania Coalition Against Rape and is funded by the Centers for Disease Control and Prevention, Atlanta, GA.

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