Effective Campaign and Program Planning, Implementation, and Evaluation

>Planning [1]
>Implementation [2]
>Evaluation [3]

Planning

Applying the Principles of Prevention: What Do Prevention Practitioners Need to Know About What Works? [4]
Readers examine the principles of effective prevention programs – and what individual programs or projects can do to enact those principles – in this 13-page guide.

Centers for Disease Control and Prevention (CDC) Gateway to Health Communication & Social Marketing Practice [5]

This comprehensive resource from the CDC provides tools to help you learn the basics of health communications [6], identify your audience [7], and view the CDC’s health campaigns [8]. Also consider viewing the CDC’s violence prevention page [9].

Innovation Network [10]

Innovation Network is a nonprofit evaluation, research, and consulting firm that offers a wide variety of tools to help nonprofits and funders. For example, their “Point K” page [11] includes an organizational assessment tool, logic model builder, and evaluation plan builder.

Iowa State University Extension Needs Assessment Strategies for Community Groups and Organizations [12]

This easy-to-read page briefly explains key questions to discuss during planning, as well as five needs assessment techniques.

Pink Book - Making Health Communication Programs Work (Planning Section) [13]

This campaign tool offers a wealth of valuable information on the fundamentals of health communication. The planning section discusses questions to ask and answer, planning steps, and common myths and misconceptions about planning, among other topics.

Public Health Ontario: Information and Resources [14]

This website has several substantial collections related to campaign and program planning, including a collection of sample program plans [15] and a collection of social media tools [16].

Tools of Change Planning Guide [17]

Users are walked through the planning process step by step for seven areas: setting objectives, developing partners, getting informed, targeting the audience, choosing the tools of change, financing the program, and measuring achievement.

University of Arizona Needs Assessment Tutorial [18]

This four-page worksheet helps users create a needs-assessment plan. It focuses on identifying the customer or customer group, planning for data collection, and choosing a method for collecting data.

University of Kansas Community Tool Box [19]

This in-depth website provides a number of tools for community-based organizations looking to increase their impact. See their graphic on evidence-based practices to learn more about effectiveness on an organizational level (start at “1” and click each box for more information), and use the “Solve a Problem” page to troubleshoot specific issues with a campaign or program.

Implementation

Centers for Disease Control and Prevention (CDC) Gateway to Health Communication & Social Marketing Practice [5]

Clear & Simple: Developing Effective Print Materials for Low-Literate Readers [20]

With this guide, users learn how to effectively reach adults who demonstrate a low literacy level; this guide may prove especially helpful for individuals developing print materials. Also consider using plainlanguage.gov [21] for tips, tools, and examples on developing easy-to-understand writing.

Pink Book - Making Health Communication Programs Work (Planning Section) [13]

University of Kansas Community Tool Box [19]

Evaluation

CDC Program Evaluation Resource Collection [22]

This suite of tools – which can be used on its own or in conjunction with resources from the CDC’s Gateway to Health Communication & Social Marketing Practice [22] - includes step-by-step manuals, help with logic models, and help with data collection methods, as well as many other resources.

CDC Understanding Evidence Collection [23]

This collection includes a framework for thinking about evidence [24], Understanding evidence part 1: Best available research evidence: A guide to the continuum of evidence of effectiveness [25], and a continuum of evidence chart [26].

Evaluating Sexual Violence Prevention Programs: Steps & Strategies for Preventionists [27]

This web-based interactive course looks at the basics of evaluating sexual violence prevention programs. Also see the Technical Assistance Guide and Resource Kit for Primary Prevention and Evaluation [28].

The Evaluation Exchange (free periodical) [29]

A quarterly publication by the Harvard Family Research Project, The Evaluation Exchange details emerging evaluation strategies for policies and programs. It has a special focus on children, families, and communities.

The Evaluation of Campus-Based Gender Violence Prevention Programming: What We Know about Program Effectiveness and Implications for Practitioners [30]

This paper examines available research on the effectiveness of gender-violence prevention programs at colleges and universities. Readers will see different models for programming and the practice implications of emerging research.

Innovation Network [10]

Measuring Bullying Victimization, Perpetration, and Bystander Experiences: A Compendium of Assessment Tools [31]

This comprehensive compendium of tools includes bully-only scales, victim-only scales, bully and victim scales, and bystander, bully and/or victim scales.

Measuring Violence-Related Attitudes, Behaviors, and Influences Among Youths: A Compendium of Assessment Tools - Second Edition [32]

Attitude and belief assessments, psychosocial and cognitive assessments, behavior assessments, and environmental assessments are among the tools in this document from the CDC.

Pennsylvania Coalition Against Rape’s Assessing Campus Readiness Manual [33]

With this manual, readers look at a campus-wide approach to sexual violence and explore topics such as evaluating efforts, partnering with campus leaders, assessing campus readiness, and educating campus leaders.

Technical Assistance Guide and Resource Kit for Primary Prevention and Evaluation [28]

This manual introduces basic concepts related to the primary prevention of sexual violence and includes basic steps for evaluating programs. Also see the elearning course Evaluating Sexual Violence Prevention Programs: Steps & Strategies for Preventionists.

Robert Wood Johnson Foundation Guide to Evaluation Primers [34]

This 43-page report looks at 11 handbooks and primers on program evaluation, all of which are meant for non-experts. Pages nine and 10 of the PDF can help users start to investigate handbooks that best match their comfort level with evaluation.

Tri-Ethnic Center’s Community Readiness Assessment Resources [35]

The Tri-Ethnic Center’s collection of resources centers around the community readiness model, which assesses how ready a community is to address a particular issue. This resource collection includes a summary of the community readiness model [36], a community readiness presentation [37], and a list of community readiness publications [38].

Tweetreach [39]

Tweetreach can help you evaluate how many users are seeing your tweets. Both free and for-pay services are available for this service.

University of Kansas Community Tool Box [19]

This in-depth website provides a number of tools for community-based organizations looking to increase their impact. See their graphic on evidence [40]-based practices to learn more about effectiveness on an organizational level (start at “1” and click each box for more information), and use the “Solve a Problem” page [41] to troubleshoot specific issues with a campaign or program.

W.K. Kellogg Foundation Evaluation Handbook [42]

Project directors who manage W.K. Kellogg Foundation-funded projects are the key audience for this guide. But many other project managers can take away knowledge from this extensive handbook, which discusses preparing for an evaluation, designing and conducting an evaluation, and communicating findings and using results.

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