Webinar - Massachusetts White Ribbon Day - A Successful Primary Prevention Coalition Strategy for Mobilizing Men and Boys

10/17/2011 - 1:00pm
Sponsoring Agency: 
Texas Association Against Sexual Assault (TAASA)
Event Contact
Contact Name: 
Texas Association Against Sexual Assault (TAASA)
Contact Email: 

This webinar will present the Massachusetts White Ribbon Day Campaign, a project of Jane Doe Inc., the Massachusetts Coalition Against Sexual Assault and Domestic Violence. We will discuss the history of this successful primary prevention campaign, its components, objectives and purposes. We will then discuss some of the lessons learned and prospects for the future.

Massachusetts White Ribbon Day is connected with the International White Ribbon Campaign (WRC). WRC was created by a handful of Canadian men in 1991 on the second anniversary of one man's massacre of fourteen women in Montreal. They began the White Ribbon Campaign to urge men to speak out against men’s violence against women. Today, the WRC is a worldwide campaign in over 60 countries that has collected well over 5 million signatures and growing.

Since launching the campaign in 2008, Jane Doe Inc. has recruited over 450 White Ribbon Day Ambassadors, 50 local organizations have joined as campaign affiliates and tens of thousands of men and boys have signed the pledge.

As a primary prevention strategy, this campaign focuses on celebrating positive masculinity and changing social norms; inviting men and boys to be part of the solution and to become leaders in helping end men’s violence against women.

Facilitated by Craig Norberg-Bohm, the Coordinator for the Men’s Initiative for Jane Doe Inc. (MIJD) since 2002, is also the director of Massachusetts White Ribbon Day. As a project of Jane Doe Inc., The Massachusetts Coalition Against Sexual Assault and Domestic Violence, the MIJD operates an information clearinghouse and statewide network for the purpose of enabling male bystanders and allies to work on ending men’s violence. Craig consults generally on organizational methods, community engagement strategy, primary prevention and education models. He is Past-President of the Board of Directors for Emerge, a program for offenders of domestic violence. He is also currently President of Community Works, a fundraising federation made up of cooperating nonprofit organizations across the commonwealth of Massachusetts. In 1978, Craig was one of the founders of RAVEN (Rape and Violence End Now) in St. Louis, Mo., one of the earliest men's centers in the U.S. established to engage men to end men's violence.

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