Message Matters: How to Talk About Violence and Abuse So People Listen

03/20/2014 - 8:00am to 03/21/2014 - 5:00pm
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In this unique, first-of-its-kind Messaging Summit, participants will learn from nationally renowned communication experts about the fundamentals of strategic communication-about what works and why - and come away with a framework for the creation of powerful messages that will resonate far into the future.Who should attend?  Domestic violence professionals, stakeholders and allied organizations who want to learn and effectively apply the fundamentals of persuasive messaging.

  • Gain an increased awareness and understanding of state-of-the-art research on effective  approaches.  What works best and why?
  • Learn to avoid common messaging pitfalls.
  • Become familiar with and be able to apply concepts such as framing and metaphor, and  understand the role emotions play in persuasive messaging strategies.
  • Respond effectively to harmful narratives as they emerge.
  • Identify and assess the strengths and weaknesses of current messaging efforts, and brainstorm new approaches.
  • Learn why our approach to reaching victims of violence may be falling short and what
  • can be done to make it better.
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