The SAAM Blog: Creating campaigns for change

By Laura Palumbo


Laura is Prevention Campaign Specialist at the National Sexual Violence Resource Center.

Blogger bio: Laura stirs the brewing pot of SAAM ideas contributed by great minds across the anti-sexual violence movement. This blogger is ready to explore all things campaign building to promote prevention and awareness. Teal ribbons to follow.

Blog description: Your source for promoting prevention, building awareness and creating campaigns for change.

I’d be lying if I tried to deny that the most repeated phrase I’ve been saying the past few weeks is, “Can you believe it’s November?” In the beginning of the month, you could still hear the surprise in my voice, but at times this confession felt like a plea. Really, November, chill out. Suffice it to say, it’s been a busy month. I’m on pretty friendly terms with busy, and I can let you know we hit some major planning milestones and deadlines this month.

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Last week I had the opportunity to take the SAAM act on the road, and I was fortunate to be heading to one of my favorite places on the planet: Jersey. The great folks at the New Jersey Coalition Against Sexual Assault (NJCASA) host an ongoing training institute to educate and inform practitioners on sexual violence prevention and survivor-centered approaches.

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Planning for Sexual Assault Awareness Month has entered the second trimester, so to speak, as we are now counting down less than 6 months to April 2013. Whoa baby, the time is flying! On the backstage side of things, we are still in limbo with a number of deadlines leading up to the release of resource materials online and by mail in January. But there have been many planning milestones in recent weeks, and I’d like to provide a sneak peak on the topic of our upcoming campaign resources: Healthy childhood sexual development. 

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This post is a dispatch from my real-life experience as an impromtu educator with a group of rising high school seniors on a recent Saturday morning. I'll be the first one to admit that teens can be a tough crowd, especially on Saturday mornings!

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Last week it was exciting to be able to announce the theme for SAAM 2013. Yes, we are still talking about healthy sexuality but the upcoming campaign will be looking at child sexual abuse prevention specifically too. 

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In my last post, after taking a moment to fill you in on some behind the scenes planning for Sexual Assault Awareness Month (SAAM) 2013, I hinted at sharing some campaign details soon.

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The interwebs are just crawling with information about sex. Well, let me rephrase that to there is plenty of sex on the internet. Suffice it to say quantity is no indicator of quality when it comes to the topic of sex and the internet, but that doesn’t mean that there aren’t people talking about it in helpful, healthy ways.

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In the down time since April, we keep-up the conversation about sex, sexuality and preventing violence. But, it doesn’t quite look like this: three days, hundreds of professionals, hours upon hours of talking sex, sex, sex.

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Sexual Assault Awareness Month 2012

During April, raised awareness of the prevalence and impact of sexual violence is an opportunity to bolster prevention efforts. This year’s campaign, “It’s time … to talk about it,” focuses on healthy sexuality and encourages communities and individuals to join the conversation in order to prevent sexual violence.

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