Last week over at Networking for Good, there was a teleconference on storytelling as an online fundraising technique. And while I wouldn't bother with the handouts (read: outline of the call without much additional content), the accompanying checklist is pretty helpful, in that it provides a concise overview of what comprises an effective story. Don't let the online stuff deter you, either--even if you're miles away from just having a website for your program, the checklist (and much of the essential content from the call) may provide some great ideas for a fundraising letter to the community or a talk to civic groups that might donate to your program.
You can listen to the full teleconference here or read transcripts from the event.
This site is supported by Grant/ Cooperative Agreement No. 1UF2CE002359-02 from the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention.