Google has created a Google for Nonprofits presentation channel on Youtube that has some great ideas for programs looking to better use the web. The introductory video explains how the different Google tools can be used for outreach, fundraising and to create efficiencies in work processes (you can find a nice overview of their different tools here). And since just about all of it is free and relatively simple to use, it could be a great way to enhance your program's reach without much expense. I personally use many of the tools outlined on the video (and gmail is one of the best things to happen to me professionally--seriously).
Particularly those of you free-standing, community-based programs (who usually have a bit more control over your own IT), I would encourage you to watch this short video and see if some of it might be applicable.
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