Creating a Social Media Strategy

A lot of people have asked me about how social media can be used to benefit SANE and other victim service programs. People feel very intimidated by the process, which is a shame, because I think it's an incredibly approachable and democratic tool. And I think we could harness its broad appeal and reach to allow for not just awareness and fundraising campaigns, but also recruitment efforts. If anyone's using social media to help with recruitment I'd love to hear from you!
 
For those of you who'd like to explore just how social media can be of use, but aren't sure where to start, I really like this post by Amy Sample Ward. It's the perfect step-by-step intro on how to organize your approach.
 
BTW, I will be at the LaFASA conference this week talking about sustainability at one of the Thursday morning plenary sessions, so I hope to see some of you there. Please come by and say hello.
 
[Amy Sample Ward's Version of NPTech]